expertSEM

It is imperative to utilize Web Analytics to make informed, actionable decisions on adjustments to your site to increase conversions. A great tool recently added to Google Analytics is the option to add annotations. This enables you to make notes of changes you have made to the site within the Google Analytics interface, so you can easily see what and when those changes were implemented, so when analyzing the impact of them you can quickly pinpoint which change(s) were effective. For those of you not using this feature I would suggest you jump on the wagon, it’s extremely useful.

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As previously blogged, Search Alliance, the name for the partnership between MSFT / Yahoo! is due to go ahead in Q4 this year. Sarah Quinn attended the Yahoo event yesterday in New York and here are some of her updates:

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Yesterday Facebook announced their auto-suggest feature to the search box, enabling users to find and connect faster. As with Google, Yahoo and Bing it will auto-suggest as you type a query into the search box. In honor of St Patricks Day yesterday below is a screenshot of this new feature.

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So many times I have come across reports that look great: lots of juicy data, trending graphs and conditional formatting. However, what’s the high level roll-up that all that data is stating? What are the key takeaways? If you opened up the report a year from now, would it still make sense when that call or meeting explaining the report is no longer top of mind? My tip of the week is a reminder that:

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