What the Web Analytics Packages Don’t Tell You

Written by SammieAnnie | July 15th, 2008 |

I have been working with a client over the past couple of months trying to resolve an issue regarding a discrepancy between their web analytics package and the clicks we are charging them from a Tier B engine. The Tier B campaign is setup in the analytics package to report via individual tracking codes so we can monitor unique visitors, page views per visitor, average time on site and also referring URLs to ensure no adult traffic is creeping in (a possibility on Tier B engines specifically).

~SammieAnnie

Why Bid Automation Does Not Work

Written by SammieAnnie | February 12th, 2008 |

Many tools out there push bid automation on search marketing. For some, this detached method can deliver sufficient results; oftentimes, however, bidding on autopilot simply does not work. Sadly, automation does not cover many other angles, such as syndication partner results.. With so many factors affecting success rates for search, you cannot possibly automate such a wealth of data.

~SammieAnnie