Facebook Homepage Redesign 2010

Written by Tarla | February 5th, 2010 |
Facebook Homepage Redesign 2010

So last night before heading to bed I logged on to Facebook, an all too common occurrence with me. Lo and behold, what’s this, a new homepage design?! It seems like just yesterday we were all in a flurry over the last homepage redesign that we thought ended our relationship with Facebook as we knew it. Of course we all adjusted and can hardly remember what it was like before and why we were so mad about it. However with this new redesign I am seeing more of the positives rather than the negatives. First off, my favorite reason for visiting Facebook is to see the pictures posted by all my “friends”.  Now when you sort your feed by photos, there is a much more efficient use of space, showing around 24 photos above the fold rather than the maybe 5 you would see before.

~Tarla

Tip of the Week – Searching for Holiday Recipes?

Written by Tarla | December 22nd, 2009 |
Tip of the Week – Searching for Holiday Recipes?

In honor of the upcoming holiday, I decided my tip for the week would be not one of search expertise or social media know-how, but instead the best way to spice up a pumpkin pie, ever! I’ve been doing this to store bought pies for years and it makes a world of difference. Now forgive me, it has been ages since I’ve actually seen the recipe and I don’t know the technical amounts, but it’s really easy to eyeball.

~Tarla

Do People Really Follow Brands on Social Networks?

Written by Tarla | November 10th, 2009 |

One question I hear a lot when discussing social media engagement with clients is “Do people really friend/fan brands on social networks?” Well, according to the digital marketing agency Razorfish, the answer is yes, they do. In an August 2009 study, Razorfish polled 1,000 internet users between the ages of 18 and 55 and found some interesting statistics regarding their online brand interaction. According to the study, 25.5% at one time or another have followed a brand on Twitter, and 40% have “friended” a brand on MySpace or Facebook. That’s a number to stop and take notice of. However the next reasonable question to ask is “why?”, and not surprisingly, between 37% and 43.5% do it for exclusive deals or offers. Well why not? People like free, and a sizeable discount is not half bad either.

~Tarla

Tip of The Week – How to Report Your SEO Success

Written by Tarla | November 4th, 2009 |

burned toastDo you care what you get for your hard earned cash? If you buy a toaster, do you mind when it only cooks the right side of your bagel? I’m going to take a shot in the dark that yes, yes you do. Well believe me when I say it should be no different when it comes to your marketing dollar. Search Engine Optimization is still a new concept for most people, even for many of those in the search industry. Unlike pay per click where you can track exactly how much you got for what you spent, SEO is illusive and unpredictable. Therefore, as someone who receives money for SEO services rendered, it’s my job to make sure my clients are as satisfied as possible with their purchase. My tip this week is what you should expect to see (if you’re the client) or be sure to include (if you’re the agency) within your SEO campaign reports:

~Tarla

Tip of the Week – How To Make Facebook Less Engaging

Written by Tarla | August 25th, 2009 |
Tip of the Week – How To Make Facebook Less Engaging

For many companies, creating a Facebook profile offers many opportunities. Get the word out about a special promotion or sweepstakes. Find out what your customer’s favorite product offering is. Post pictures of your office antics so your clients can see how fun and personable your company is. However, for some companies and industries, an open forum like Facebook is a dangerous space for unwanted criticism and feedback. Ordinarily I would tell them to suck it up, but in some instances the red tape is just a little too thick to be cut that easily.

~Tarla
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