Tip of the Week: Blocking Competitors from seeing your Ads

Written by Alex | May 5th, 2009 |

Do you have a sneaking (or not so sneaking) suspicion that your competitors are click click clicking away on your keywords? Even if it’s just a click a day the cost and negative ROI adds up quickly.

~porter32

Truth, Scare Tactics, or Just Bad Math?

Written by PPC Handy Man | February 21st, 2008 |

In a recent post on the ClickForensics site, the claim was made that in Q4, click fraud rates climbed to 16.6% of all search traffic. This would represent a two percentage point increase in fraud from the previous year, if it were true. The thing is, beyond my assertion that click fraud is wildly overestimated; there seems to be some funny math going on.

~PPC Handy Man

The Face of Click Fraud

Written by PPC Handy Man | October 12th, 2007 |

If there’s one thing that scares PPC marketers, it’s click fraud. While I maintain that the incidence is rarer than it’s made out to be by alarmists, it’s quite obvious that there are fraudulent sites trying to take advertiser’s money illegitimately. I was tipped off to this one by a friend who happened to see it within many of his PPC content targeting networks as a high traffic, no return site.

Face of click fraud

~PPC Handy Man

The true cost of click fraud

Written by Alex | July 10th, 2007 |

Click fraud is going to occur in this industry, it has become a cost of doing business. We as an agency have the data and the analysis to identify most incidences of click fraud and work hand in hand with the engines to remedy the situation.

~porter32

10 – 15% ClickFraud? … No Way

Written by PPC Handy Man | May 18th, 2007 |

Fair Isaac recently suggested that 10-15% of online advertising is pathological. Personal experience tells me this is wildly off.

~PPC Handy Man