In a recent post on the ClickForensics site, the claim was made that in Q4, click fraud rates climbed to 16.6% of all search traffic. This would represent a two percentage point increase in fraud from the previous year, if it were true. The thing is, beyond my assertion that click fraud is wildly overestimated; there seems to be some funny math going on.
~PPC Handy ManIf there’s one thing that scares PPC marketers, it’s click fraud. While I maintain that the incidence is rarer than it’s made out to be by alarmists, it’s quite obvious that there are fraudulent sites trying to take advertiser’s money illegitimately. I was tipped off to this one by a friend who happened to see it within many of his PPC content targeting networks as a high traffic, no return site.
Click fraud is going to occur in this industry, it has become a cost of doing business. We as an agency have the data and the analysis to identify most incidences of click fraud and work hand in hand with the engines to remedy the situation.
~PorterHouseFair Isaac recently suggested that 10-15% of online advertising is pathological. Personal experience tells me this is wildly off.
~PPC Handy Man
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