Yahoo! is expected to launch new tools for advertisers today. Advertisers will have the ability to target and customize display ads based on users search history and the websites they have visited. Read more in the Reuters coverage.
~SarahYesterday’s Washington Post presented online advertising bloggers such as myself with this gem. The gist of the article, “Facebook Ads Target You Where It Hurts,” is that the author was offended by what she perceived as over-the-top targeting by advertisers, which was allowed by Facebook. Unfortunately, Rachel Beckman does not understand the way advertisers are allowed to target on Facebook, thus creating one the biggest journalistic faux pas– presentation of misleading information.
~PPC Handy ManThe new Hispanic Fact Pack (HFP) was released a few days ago. The title of the release article on AdAge is “What’s Up (and Down) in the U.S. Hispanic Market.” From one Hispanic search marketer’s perspective, here’s what’s up (and down) in the Fact Pack:
~Sarah
Last Friday,Google announced a new feature for AdWords advertisers utilizing content networks and media placements—demographic bidding. This could potentially be a great asset for all advertisers, particularly those with a specific product or service offering. Demographic bidding, often referred to as demographic targeting, allows one to deliver ads to a particular age group, gender or combination of those statistics. The service is available only through some sites, such as MySpace, Friendster, BlackPlanet or other sites that ask users to log in and define personal information. Google’s demographic targeting is not yet available with PPC management campaigns.
