With adCenter to take center stage for account managers when the Yahoo! / Bing search merger becomes a reality, it will be interesting to see if Microsoft will invest the money into both the web and desktop interfaces to make it competitive with AdWords.
~StephanieGoogle launched a new Labs tool called, Google Public Data Explorer, which allows you to analyze large amounts of public data on popular search topics using colorful and pretty visual representations. The charts and maps created through Public Data Explorer can easily be changed to represent different time periods.
~AngieSo many times I have come across reports that look great: lots of juicy data, trending graphs and conditional formatting. However, what’s the high level roll-up that all that data is stating? What are the key takeaways? If you opened up the report a year from now, would it still make sense when that call or meeting explaining the report is no longer top of mind? My tip of the week is a reminder that:
~SammieAnnieRecently I went through a very large campaign and added new ads to all ad groups so that the copy precisely matched the landing page action item (the text on the button for a form).
~StephanieI bid optimize on the web interface mainly because I can quickly view the average position, average cost per click and the spend for a couple of different date ranges.
~Stephanie