expertSEM

If Apple’s acquisition of Quattro didn’t firm up the idea that mobile is important to the computer giant, perhaps the new iPad will. This newest revolution in computing power will affect everything from display ads to e-commerce. With a large, interactive touch screen built on a portable mobile web platform, marketers can build a richer mobile experience through traditional outlets including search, email, and display as well as non-traditional outlets such as e-book readers and mobile applications.

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Recently I suggested to a long term client that they should run a YouTube Promoted Video campaign as they already had a substantial library of videos on their channel and offered it as a way to drive traffic to the channel and perhaps get one or two conversions per month along the way. So far this month we have seen two conversions with a cost per lead of $12.00 (which is significantly less than the goal CPL).

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The day has finally arrived. In July last year, we first announced the imminent Microsoft and Yahoo! merger. Today, antitrust regulators in the United States and Europe cleared Microsoft to take over Yahoo!’s search business, without any imposing restrictions on the partnership. This MSFT / Yahoo! partnership has been named “Search Alliance”.

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