Hispanics are Leaving the Country… Online
Did you know that 7 out of the 10 top indexing sites reaching U.S. Hispanic adults who prefer Spanish (comScore) are non-U.S.-based? Check out MediaPost’s Engage: Hispanics blog for the full list of sites. Popular portals like Univision and Telemundo have substantial global competition. The blog and comments discuss how this is in part due to a relative lack of quality Spanish-language content on U.S. sites, but also that international sites give Hispanics an opportunity to connect with their country of origin, whether it be through a social forum or a local newspaper.
~Sarah- » Continue reading or Comments (1)


