With adCenter to take center stage for account managers when the Yahoo! / Bing search merger becomes a reality, it will be interesting to see if Microsoft will invest the money into both the web and desktop interfaces to make it competitive with AdWords.
~StephanieSo many times I have come across reports that look great: lots of juicy data, trending graphs and conditional formatting. However, what’s the high level roll-up that all that data is stating? What are the key takeaways? If you opened up the report a year from now, would it still make sense when that call or meeting explaining the report is no longer top of mind? My tip of the week is a reminder that:
~SammieAnnieRecently I went through a very large campaign and added new ads to all ad groups so that the copy precisely matched the landing page action item (the text on the button for a form).
~StephanieI bid optimize on the web interface mainly because I can quickly view the average position, average cost per click and the spend for a couple of different date ranges.
~Stephanie**A quick update to this post, a day after I published this we were visited by our Google team and they presented a new content network strategy. It is to only have 2-4 keywords per ad group with many, many ad groups to cover all of your tightly themed keywords. I ran back to my desk to try it out. I am still waiting to see the results, but its pretty much a given that you’ll hear about it from me one way or another.
~Stephanie