expertSEM

Why isn’t my business showing up on a local search? I have all the content I need and it still   isn’t   showing up!  If you find yourself asking this question, I would suggest taking a look at all the reviews written on your profile.  Do you have any reviews?  The truth is, reviews help to increase or decrease your location position and are one of the most important factors in moving you up or down.

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The internet and social media has made PR both simpler and more complicated at the same time. Simpler because you can get the word out to people worldwide in a matter of seconds, establish connections and communicate with the public without always relying on others to speak for you and find the proper people to help you convey your message and get it right. PR is more complicated because there are now even more channels to communicate with and a million and one tools to help you do it. How do you know which channels and tools to use? And once you’ve selected them, what’s the proper process?

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Because of how PPC ads are displayed if your ad (Heaven forbid!) is shown outside of positions 1-3 or if the search engine displays most ads to the side, try to avoid copy that wraps from line 1 to line 2. Instead test ads that have 2 stand-alone lines of copy.

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Through the local business center (LBC), Google allows business owners to update their location and store details that display in the search results. When editing or creating this profile, it’s suggested you include as much information as possible, which is proven to help with rankings. Although name, phone number, and address are important, a business should go well beyond and create a profile with a personal touch. Some of that customization can be done with images, video and specific content about that location.

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