expertSEM

On Friday, Google announced that their location extensions were given a makeover. Location extensions, which allow advertisers to enhance their paid listings by either manually or automatically including their location information, used to be limited to one location per ad. Now, if you have a Google Places account linked to your AdWords campaign up to four of the business locations closest to the searcher can be displayed.

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Yes, Facebook is distracting, but the reality is that graduates who are entering the workplace have been eating, sleeping, and breathing status updates, blog posts, photo/video uploads, and more. It’s time social media tools are put to good use in the workplace and collaborating in real-time seems like the perfect fit. An article on Mashable couldn’t better define the concept of immediacy when it comes to our obsessive habits when using Facebook and other social media outlets.  We aren’t home five minutes before we are posting pictures from our summer vacations even though we tweeted and updated family and friends everyday of our whereabouts and what we ate for dinner. Imagine how the concept of immediacy at work could change efficiency?

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Tomorrow (June 30^th) is officially Social Media Day!

We celebrate Bike to Work Day, Go-Skate Day, Have a Coke Day, National Deviled Egg Day, Moldy Cheese Day, and Sneak some Zucchini ion your Neighbor’s Porch Night. Why would we not have a day in Celebration of Social Media? By the way, I did not make up any of those holidays; they are all the real deal.

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Mergers and acquisitions happen every day in every industry and rarely (ok, pretty much never) do I feel compelled to write about them. So what makes this one different? If you have ever attended a conference on search and/or social marketing, whether that is SMX, SES or PubCon, you’ve most likely seen the prime suspects strutting their stuff on stage. These are people to know in the search/social industry, and now they are joining forces to bring their collective knowledge together under one virtual roof.  Chris Winfield of 10e20, Brent Csutoras of Brent Csutoras Inc, and the team from Search and Social have come together to create BlueGlass Interactive, an agency offering everything from Social Media and PR to Pay Per Click and SEO (much like another agency you may have heard of…ahem…Location3).

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