Search Engine Use on the Rise

Written by Angie | August 12th, 2008 |

Pew Research recently released survey findings that highlighted the growth of search engine use among internet users. In 2002, only one-third of all internet users performed online search; today, that statistic has increased to nearly one half (49%).

~Angie

2008 Hispanic Fact Pack: One Hispanic search marketer’s perspective

Written by Sarah | August 1st, 2008 |

The new Hispanic Fact Pack (HFP) was released a few days ago. The title of the release article on AdAge is “What’s Up (and Down) in the U.S. Hispanic Market.” From one Hispanic search marketer’s perspective, here’s what’s up (and down) in the Fact Pack:

~Sarah

Top Online Marketing Trends

Written by Alex | July 28th, 2008 |

You need to a flashplayer enabled browser to view this YouTube video

~PorterHouse

Flash to be Searchable in the Near Future

Written by Angie | July 3rd, 2008 |

Adobe announced on Tuesday that they are working with the search engines to make Flash file formats easier to index. Flash has forever been the bane of SEOers’ existence, yet we seem to be the only ones. Designers love the creative abilities, clients enjoy the clean professional look and users are mesmerized by the pretty images. Most aspects of Flash, however, cannot be read by the search engine crawlers, leaving sites with a great deal of Flash at a serious disadvantage in the organic rankings game.

~Angie

Should AP Set Blogging Guidelines?

Written by Angie | June 18th, 2008 |

Think back, way back, to those dreaded research papers you had to write in high school (or, if you were a huge English nerd like me, those delightful papers you couldn’t wait to write throughout all of high school and college). If you were an upstanding student, you most likely took great pains to ensure your paper followed MLA or APA Style Manual rules. With the rise of online content though, especially blogs, that staunch adherence to proper formatting and citations became null and void.

~Angie