Google acquires Episodic, online video platform startup
Google acquired a new startup this week—Episodic, a video platform for broadcasting live and on-demand videos on the web and on mobile devices. Episodic has a solid advertising plan and analytics platform, most likely the reason Google was so eager. Read more.
~Angie
It’s Friday. That means it’s time to relax a bot and catch up on your reading from the week. Luckily, we’ve compiled a few of the most interesting and newsworthy items from around the interactive marketing industry. So sit back in your chair, grab your coffee and pretend you’re reading this on an iPad. Come on, just one more day. You can wait.
~Angie
You may not know it, but Google leaving China wasn’t the only thing to happen in the interactive marketing industry this week. The annual east coast edition of SES went on all week in New York, and several companies took the opportunity to announce new products and features. Microsoft had a number of these announcements, including the integration of Foursquare into Bing Maps, improved user interface and more. Read on to find out more.
~Angie
Google becomes transparent
Well, sort of. Google is making an effort to explain how their search technology, ads and apps work, most likely due to the EU antitrust investigation they recently underwent. Check out three explanatory videos at Search Engine Land.
~Angie
Much of the buzz in interactive this week has been about SXSW, which starts today! To pay homage to the event that has helped make so many fabulous sites, technologies and applications popular, I’m waxing concise, Twitter-style—all articles are summarized in just 140 characters or less. Here we go!
~Angie