We had our Google Ad Words reps in our offices last week for their ‘state of the search industry’ address, which is always interesting and helpful. Google’s client/agency support has always been miles ahead of Yahoo and MSN, but that’s a topic for another day. In Google’s presentation they had a slide illustrating the increase in long tail keyword usage and the huge decrease in one to two word keywords. At first I didn’t think anything of it as it makes sense and is something we have known from our own data for years, but then I remembered a blog I had read the night before from Matt McGee that describes the exact opposite.
~Erik
Although an advanced tactic, it’s no secret that a business can add their Facebook and Twitter pages to their Google Maps Places Page, but as of yesterday Google is now hyper linking these sites. Previously, Google would display these as a plain text URL and a searcher would have to copy and paste that URL into a browser, which would obviously never happen. Now, a new page is opened when each link is clicked.
~Erik
Remember coupons? Well, those rectangle pieces of paper that you used to watch your mother cut out of the Sunday paper just got a huge face lift.
~Erik
Being one of the local search specialists around here, people often forward me articles and blogs they think I might be interested in. Today I was forwarded this article from NYTimes.com that really caught my attention. It’s been awhile since I stopped everything else to voice my opinion, but this one seemed to not represent the true going ons inside Google local search.
~Erik