Return of the One Word Keyword?

Written by Erik | February 23rd, 2010 |
Return of the One Word Keyword?

We had our Google Ad Words reps in our offices last week for their ‘state of the search industry’ address, which is always interesting and helpful. Google’s client/agency support has always been miles ahead of Yahoo and MSN, but that’s a topic for another day. In Google’s presentation they had a slide illustrating the increase in long tail keyword usage and the huge decrease in one to two word keywords. At first I didn’t think anything of it as it makes sense and is something we have known from our own data for years, but then I remembered a blog I had read the night before from Matt McGee that describes the exact opposite.

~Erik

Google Maps Includes Social Media Links

Written by Erik | January 21st, 2010 |
Google Maps Includes Social Media Links

Although an advanced tactic, it’s no secret that a business can add their Facebook and Twitter pages to their Google Maps Places Page, but as of yesterday Google is now hyper linking these sites. Previously, Google would display these as a plain text URL and a searcher would have to copy and paste that URL into a browser, which would obviously never happen. Now, a new page is opened when each link is clicked.

~Erik

Local Search Marketing Chat with Erik Whaley

Written by Angie | December 17th, 2009 |

Mobile Coupons for Google Maps

Written by Erik | December 2nd, 2009 |
Mobile Coupons for Google Maps

Remember coupons? Well, those rectangle pieces of paper that you used to watch your mother cut out of the Sunday paper just got a huge face lift.

~Erik

Google Maps: Not even the Whitehouse is safe.

Written by Erik | November 19th, 2009 |
Google Maps: Not even the Whitehouse is safe.

Being one of the local search specialists around here, people often forward me articles and blogs they think I might be interested in. Today I was forwarded this article from NYTimes.com that really caught my attention. It’s been awhile since I stopped everything else to voice my opinion, but this one seemed to not represent the true going ons inside Google local search.

~Erik