How to Find the Best Happy Hours in America

Written by Angie | August 11th, 2008 |

I’m going to replay a scene for you that took place in our office last Friday, and one that I’m fairly positive is similar to what occurs in workplaces across the country at the end of the week: It’s about three p.m. on a sunny, refreshingly cool Friday afternoon. The record heat wave in Denver finally broke and everyone, stifled by the 23-day air conditioning quarantine, is itching to get outside in the fresh summer air. As usual, it has been an extremely busy week, but the chaos is finally waning. Stern, poker faces begin to ease and you can almost see a bounce in everyone’s step as their minds move from projects and deadlines to parties and diversions.

~Angie

Yahoo! and MSN have Geo-Targeting too.

Written by Anne | August 1st, 2008 |

According to comScore, more searches are executed on Google than on any other engine. This, coupled with the fact that their interface is so flawless, makes it a perfect resource to try out new techniques. Recently, I had a client tell me a particular brand was hot in Michigan, so, I proceeded to set up a geo-targeted campaign for this brand in Google only, put in some geo-modified keywords and ad copy, and played the waiting game. Two months later, I had three sales to account for my brilliant technique. Which got me thinking. Was I using the wrong search engine to target Michigan? So, using my client’s Index Tools log-in, I began breaking down which search engines were delivering traffic from which states. What I found was interesting. Google, Yahoo, and MSN had 3 states, NY, CA, and FL that all delivered high amounts of traffic, however, each engine had 2 or 3 other states that were delivering a good amount of traffic that were not similar. Therefore, by only taking advantage of geo-targeting in Google, I was missing out on prime sale opportunities in Yahoo! and MSN. My next step is to identify the most popular brands in each of these states to create the ultimate targeted experience.

~Search Diva

iPhone pushes Mobile Search

Written by Erik | June 10th, 2008 |

Apple is set to release the second generation iPhone (3G) next month. What does this mean for search marketers? Well, for starters it shrinks the browsing gap from PC to mobile device. With a faster wireless connection and lower price tag this is sure to attract a larger customer base than the first model.

~Erik

Webmaster Radio Discusses Local Map Listings with Erik Whaley

Written by Angie | April 25th, 2008 |

Webmaster RadioTired of hearing lengthy and complicated explanations about local map listings? Just want the quick and dirty facts? Then listen to this interview.

~Angie

Integration Alert: Local Search Now Showing 10 Results

Written by PPC Handy Man | January 17th, 2008 |

In checking the local listings for one of our Local Search Traffic clients, BigO Tires, I came across something interesting:

local search listings

Google is now filling their Local Search Listings with ten listings. This is yet another great, unannounced Google innovation. As of last week, they were only showing three map results:

~PPC Handy Man
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