Online Ad Targeting and the FTC

Written by Alex | April 17th, 2010 |
Future of Advertising?

Future of Advertising?

~porter32

The Basics of Display Retargeting

Written by Lindsey | April 8th, 2010 |

We all know the “bread and butter” targeting options available in the online advertising arena (ok, really, these basics apply to all marketing mediums). I of course am referring to geographic and demographic targeting. You learned it in Marketing 101 – how do I get the right message in front of the right people…and at the right time? With today’s technologies, advertisers are better equipped to make this happen.

~Lindsey

Google scores AdMob for the bargain price of $750M

Written by Lindsey | November 10th, 2009 |
Google scores AdMob for the bargain price of $750M

In a continued effort to control the world, Google has added another weapon to the arsenal. (I kid, I kid!) Using what Google refers to as “chump change” the search engine and web advertising juggernaut purchased mobile display and top in-application ad serving network AdMob yesterday. Not only does the move validate the growing importance of mobile advertising, but it is also pretty exciting to us mobile marketing enthusiasts.

~Lindsey

Adventures in Ad Serving

Written by Lindsey | October 9th, 2009 |
Adventures in Ad Serving

As we here at Location3 ramp up into an increased role in our client’s online media buying campaigns, we have been seeking an ad serving partner to suit our needs. I spent a few weeks last month wading through the options out there. So I thought I would take a few minutes to discuss some key points of differentiation between the top dogs, and things you should ask yourself before hitting the mean streets and choosing your own. (Or save time, energy and heart break, and let us manage your campaign for you!)

~Lindsey

TOTW: Audit your Media Buy Placements

Written by Alex | September 4th, 2009 |
TOTW: Audit your Media Buy Placements

Perhaps it was Capella University’s intention to target the demographic of the Awkward Family Photo website, but I doubt they would enjoy seeing their lovely banners next to such “awkward” content. It looks like Capella is buying through an ad network and, as such, probably doesn’t control or even have knowledge of their placements (they do seem to be everywhere these days, or maybe I’m just getting retargeted because I was curious about their landing pages).

~porter32