We all know the “bread and butter” targeting options available in the online advertising arena (ok, really, these basics apply to all marketing mediums). I of course am referring to geographic and demographic targeting. You learned it in Marketing 101 – how do I get the right message in front of the right people…and at the right time? With today’s technologies, advertisers are better equipped to make this happen.
~Lindsey
In a continued effort to control the world, Google has added another weapon to the arsenal. (I kid, I kid!) Using what Google refers to as “chump change” the search engine and web advertising juggernaut purchased mobile display and top in-application ad serving network AdMob yesterday. Not only does the move validate the growing importance of mobile advertising, but it is also pretty exciting to us mobile marketing enthusiasts.
~Lindsey
As we here at Location3 ramp up into an increased role in our client’s online media buying campaigns, we have been seeking an ad serving partner to suit our needs. I spent a few weeks last month wading through the options out there. So I thought I would take a few minutes to discuss some key points of differentiation between the top dogs, and things you should ask yourself before hitting the mean streets and choosing your own. (Or save time, energy and heart break, and let us manage your campaign for you!)
~Lindsey
Perhaps it was Capella University’s intention to target the demographic of the Awkward Family Photo website, but I doubt they would enjoy seeing their lovely banners next to such “awkward” content. It looks like Capella is buying through an ad network and, as such, probably doesn’t control or even have knowledge of their placements (they do seem to be everywhere these days, or maybe I’m just getting retargeted because I was curious about their landing pages).
~porter32