Welcome to the last edition of our “Meet the Authors” series. Over the past several months, we’ve featured every employee of Location3 Media that contributes to expertSEM on a frequent basis. I have been putting off the edition about myself because it just feels awkward. (Or maybe I was saving the best for last! I’ll let you decide.) Seriously though, as a PR person, I’m used to writing about and speaking for everyone else. But I guess it’s time to reveal myself! So, without further ado, I’d like to introduce…me! Hi. I’m Angie Pascale. I handle public and social media relations for Location3 and oversee our client’s social media programs. I started at Location3 in December of 2006 as a copywriter, but quickly added PR and marketing tasks to my work load. Due to my experience managing social media programs for Location3 and local advertising organizations (and just geeking out about the industry in general), I took on social media responsibilities early this year. Before joining Location3, I worked at a boutique public relations firm in Los Angeles and I received my bachelor’s in English from Penn State. Check out some of my other blog posts, and enjoy this sneak peek into my life.

Where did you grow up?

Bradford, PA, home of the Zippo Lighter

What is your favorite thing about Colorado?

The climate–your sweat actually does what it’s supposed to and there are very, very few bugs.

Favorite foods.

Hummus and caprese salads.

When I was a kid, I wanted to be:

An astronomer

Preferred search engine/browser:

Google/Firefox

What is your dream vacation?

Visiting the church where my grandparents were married in a little village in Italy called Castelvecchio Calvisio.

What is your favorite song?

Right now, “White Liars,” by Typhoon. All time, “Blackbird” by the Beatles.

Never have I ever:

Seen The Matrix

I can’t stop…

Doing crossword puzzles.

What is your favorite book?

I have two: Timequake, Kurt Vonnegut and The Water-method Man, John Irving

Who is your celebrity doppelganger?

Maggie Gyllenhaal

What is your proudest moment at Location3?

Wearing a million hats at once and successfully balancing them all. And booking an article in a well-known magazine (out this summer, stay tuned!).

What is your proudest moment in general?

Packing up and moving to cities where I had few friends and had fewer prospects, being levelheaded enough to know when I didn’t like it, courageous enough to know I needed to move on and intelligent enough to know when I did like it.

The Location3 Media employee selected as the subject of this month’s “Meet the Author” series is Tarla Cummings. Tarla is the SEO manager at Location3. She oversees the growing SEO department and formulates all SEO management programs, organizing keyword research, site structure changes, content development and link building efforts. Tarla joined Location3 in the fall of 2008 after moving from Los Angeles. Tarla is a native of Southern California, but had little qualms swapping the beaches for the mountains. In her free time, she enjoys running, hiking and skiing. Tarla is also a talented vocalist, currently moonlighting with a local jazz band, Moses Jones. You wouldn’t know it by just talking to her, because she’s extremely humble about it, but dang, this girl’s got some pipes! Read through some of Tarla’s blogs and enjoy these fun facts about her.

Where did you grow up?

Dana Point, CA

What is your favorite thing about Colorado?

The outdoor activities and culture.

Favorite foods:

Steak and Lobster. I’m a cheap date!

When no one is looking, I like to:

I can’t think of anything appropriate.

When I was a kid, I wanted to be:

A singer. (Editor’s note: And now she is!)

Preferred search engine/browsers:

Google (although in a blind test I chose Bing the majority of the time)/Firefox

What is your dream vacation?

Anywhere with amazing scuba diving in warm water.

What is your favorite song?

Jonny Lang, “Breakin’ Me”

Never have I ever:

Seen The Godfather movies

I can’t stop…

Biting my nails. I’m doing it right now.

What is your favorite book?

The Belgariad series, by David Eddings

Who is your celebrity doppelganger?

The mom from Modern Family (Julie Bowen).

What is your proudest moment at Location3?

When members of the SEO team are recognized for doing a great job by the executive team.

What is your proudest moment in general?

Moving to Denver all by myself without knowing anyone here.

This month’s lucky employee for our Meet the Authors series is Stephanie Lee. Stephanie is an account manager on the PPC and SEO teams at Location3 Media. She started at Location3 in the Fall of 2009, shortly after moving to the States. Originally from Australia, Stephanie has traveled the globe extensively, making longer stops to live and work in London, Paris and Whistler. Stephanie got started in the SEM industry back in 199, just as Location3 was founded. She worked as an ad traffic manager at Ozemail in Australia. When she’s not optimizing campaigns or lamenting frustrations with the engines on expertSEM, Stephanie enjoys spending time with her three Rottweilers, snowboarding and competing in triathlons. Read through all of Stephanie’s blogs and learn more about this talented SEM pro.

Where did you grow up?

Canberra, Australia

If you could change your job title to anything, what would it be?

L3M Meteorologist. I always tell the rest of the office what the weather is doing outside.

What is your favorite thing about Colorado?

Snow on the mountains in summer

Favorite thing to do on a Sunday?

Take the dogs to the river; watch the Packers; snowboard

Favorite foods:

Thai green curry, Mint slices (Australian cookie), NC BBQ Sandwiches

When I was a kid, I wanted to be:

President of the USA

Preferred search engine and browser:

Google/Chrome

What is your dream vacation?

Wandering around Southern Europe with my dogs

What is your favorite song/artist:

“Recapturing the Vibe,” The Hilltop Hoods

Who is your celebrity doppelganger?

When I was younger, Princess Stephanie (Monaco)

I can’t stop…

Thinking about Basil Grapefruit Martinis

What phrase do you overuse the most?

“No Problem”

What were you voted in high school?

If we voted in Australia in high school, Biggest Dag*

What is your proudest moment at Location3?

Getting Westwood back on track after the massive restructure at Christmas, and not getting stupid drunk at any official company outings

What is your proudest moment in general?

Finishing the 2005 Half Ironman in Canberra, Australia

In this month’s issue of “Meet the Authors,” we’re going to profile our newest fearless leader, Alex Porter. After serving as VP for some five years, Alex was promoted to president of Location3 Media at the beginning of February. Essentially, Alex has been carrying out presidential duties for some time; it’s only now been made official. Besides running Location3, Alex is also an active board member with the New Denver Ad Club and helped the Colorado AMA develop their new Digital Dynamics educational webinar series. But Alex isn’t commander in chief in every area of his life—at home, there’s no question that his two boys rule. Read through all of Alex’s blogs and learn some fun facts and quirks about him below.

Where did you grow up?

Baltimore, MD

What is your favorite thing about Colorado?

There’s always something outdoorsy to do.

Favorite foods:

Steamed Blue Crabs, Bone In Rib Eye Steak, Fresh Pasta

When I was a kid, I wanted to be:

President of the United States

Preferred search engine and browser:

iGoogle/IE8

What is your dream vacation?

Snowboarding in the Italian alps, then sunning at the Venice Lido, then a wine tour of Italy

Favorite song/artist:

Currently its “Doomsday” by Elvis Perkins

Who is your celebrity doppelganger?

Hugh Grant or Ponyboy

Favorite book/author:

If I say Tolkien’s Lord of the Rings trilogy. Does that make me a geek? (Yes!)

What’s the strangest thing you’ve ever eaten?

Cows Heart

What’s your biggest pet peeve?

Bluetooth phones

What phrase do you overuse the most?

Shazam!

What is your proudest moment at Location3?

It’s in the future.

What is your proudest moment in life?

The births of my boys.

Welcome back to our monthly “Meet the Authors” series here on expertSEM. Today you’ll have the chance to learn more about Samantha Bedford, our dedicated, hard-working VP in charge of analytics. Samantha has been with Location3 Media for more than seven years now. She started in 2002 by running pay per click management campaigns. As the campaign manager team grew, Samantha took over as spearhead of that team. In the past few years, she’s begun to focus more on web analytics. In addition to her role as head of the campaign manager team, Samantha now oversee the analytics department. When Samantha is not whipping the CM and analytics teams into shape, she and hubby Charles are training for the title of “World’s Best Parents” with their one-year old son William. Read all blog posts by Samantha (a.k.a., SammieAnnie) over the years.

Where did you grow up?

Until I was seven I lived in Cambridge, England, then we moved to Cape Town South Africa.

If you could change your job title to anything, what would it be?

I would just add “Super Mom” on to the end.

What is your favorite thing about Colorado?

The seasons, the state’s culture and the fact that we can have a rewarding way of life – I am very lucky to be here

When no one is looking, I like to:

Sit back relax and close my eyes for a bit

Favorite foods:

Hamburgers, hot dogs, crumpets, Heinz tomato soup, quiche

When I was a kid, I wanted to be:

An astronaut, I use to climb the tree and put play dough all over it for my buttons in the space craft.

Never have I ever:

Gone bungee jumping, and I don’t plan to.

Photo Source: http://www.flickr.com/photos/joyrex/275739597/

Preferred search engine and browser:

Google/Firefox

What is your dream vacation?

One with a full babysitting service

What is your favorite book/author:

The Happiest Toddler on the Block by Harvey Karp, M.D.

What is your favorite song/artist:

OneRepublic, “Apologize”

What phrase do you overuse the most?

“You know”

What were you voted in high school?

Most creative

What is your proudest moment at Location3?

I joined the company when it was three years old so watching it grow from just Andrew, Alex and myself to the successful company we are at today and being a part of that growth.

Photo Source: http://www.flickr.com/photos/dixieroadrash/2514971744/

What is your proudest moment in general?

Giving birth to my son William

Welcome back to our “Meet the Authors” series. Today you have the pleasure of getting to know Lindsey Savisky a little better. Lindsey was recently promoted to the title of interactive project manager. In this role she helps to organize and oversee interactive programs for clients that utilize a number of online marketing services, such as pay per click services, SEO management, social media, web analytics and more. Lindsey joined the Location3 team in January 2009 as a web content manager, but quickly proved herself capable of handling more challenging projects. Prior to joining Location3, Lindsey was an associate marketing manager at BDA in Seattle. She graduated from Western Washington University with a bachelor’s in business/economics, concentration in marketing. Read through all of the insightful and amusing blogs by Lindsey.

Where did you grow up?
Kent, Washington

If you could change your job title to anything, what would it be?

Bad Ass

What is your favorite thing about Colorado?

Sunshine and snowboarding

When no one is looking, I like to:

Practice the running man

http://www.videojug.com/film/how-to-do-the-running-man

Favorite foods:

Sandwiches, teriyaki and brownies

When I was a kid, I wanted to be:

A zoologist

Preferred search engine and browser:

AltaVista/Firefox

What is your dream vacation?

Anywhere near the ocean

http://www.flickr.com/photos/andrewhuxtable/314848157/

What is your favorite book?

The Monster at the End of this Book

Who is your celebrity doppelganger?

Veronica Corningstone

Never have I ever:

Eaten a tequila worm

What is your biggest pet peeve?

People who wear too much perfume/cologne.

What were you voted in high school?

Class clown

What is your proudest moment at Location3?

It hasn’t happened yet, but I’m pretty sure it will be when I launch 80+ new landing pages at the end of the month.

What is your proudest moment in general?

Quitting my career to pack up and move to a place I’d only been once before.

Our next author that we think you should have the pleasure of meeting is Sarah Quinn. Sarah is an account manager on the PPC and media buying teams, and heads up multicultural programs across various departments. Sarah is fluent in Spanish and has traveled the world visiting and working in numerous countries. She resided in Seville, Spain for a year and has traveled extensively throughout Europe. Prior to joining Location3 in 2007, Sarah worked for five years in the international development field at the World Bank in Washington, D.C. and at the non-profit Management Sciences for Health in Boston. During her tenure at these jobs, she spent time in Ecuador, Guatemala, Mexico and Nicaragua. She graduated from the College of the Holy Cross in Worcester, MA with a bachelors’ in Spanish and psychology. When she’s not managing successful paid search campaigns or traveling the world, Sarah enjoys cooking, hiking and skiing. Read through all of Sarah’s posts here.

Where did you grow up?

Glastonbury, CT. But my family has lived around Boston and on Cape Cod (“the Cape”) for years, so that’s where I go when I go “home.”

What is your favorite thing about Colorado?

Bluebird powder days and alpenglow

Image Source: http://www.flickr.com/photos/carpeoreo/3711138865/

Favorite Foods:

Sushi, Spanish tapas, dark chocolate

Image Source: http://www.flickr.com/photos/lotusutol/13075942/

When I was a kid, I wanted to be:

Princess Diana

Preferred search engine and browser:

Google/Chrome

What is your dream vacation?

Bike tour of Tuscany, scuba diving in the Galapagos, or going back to Spain with more money than when I lived there in college

Favorite song/artist:

“Thorn in My Pride” by The Black Crowes

Who is your celebrity doppelganger?

Emma Watson (a.k.a, Hermione Granger from Harry Potter). And all the time people say I look exactly like their Irish friend/co-worker/neighbor/cousin/etc.

What’s the strangest thing you’ve ever eaten?

Chipirones en su tinta in Ecuador – a soup of squid in its own ink

Never have I ever:

Been to Vegas

Proudest moment at Location3?

Speaking on Spanish keywords at a conference after only six months on the job.

Proudest moment in general?

In March of the year I studied in Sevilla, Spain, a woman on the bus asked me (in Spanish) for directions. I responded and she thanked me, and then asked me how a young woman from Madrid knew Sevilla so well? She heard my accent and thought I was really from Spain!

Welcome back to “Meet the Authors” on expertSEM. We hope you enjoyed our first post where you learned a little bit about Erik Whaley. Can you believe it’s been a whole month since then?! Time flies when you’re busy blogging away! But enough about that. Today, you’ll have the pleasure of getting to know another Location3 Media employee from a different department—Crystal Ware. Crystal is an account manager on the SEO and social media teams, and she is diligently building out our mobile marketing department. Crystal joined Location3 in Fall 2008 after receiving her master’s in intercultural communications from the University of Hawaii-Manoa. When she’s not getting links and taking names, Crystal enjoys spending time with her beau Brian and their pooch, Shrek. Browse through all of Crystal’s expertSEM posts here.

Where did you grow up?

A small mountain town in North Carolina called Murphy: Population 1,500 (yes, that’s from the most recent census!)

If you could change your job title to anything, what would it be?

Master Link Detective in Charge of Organizing Crap, Getting Stuff Done and Helping Sites Rank Better (and All Before Lunch)

What is your favorite thing about Colorado?

Having the largest outdoor playground ever

When no one is looking, I like to:

Pretend I can sing

Favorite foods:

Truffles and the Chicken Melt from The Waffle House

When I was a kid, I wanted to be:

An astronaut

Preferred search engine and browser:

Google/Firefox

What is your dream vacation?

Diving the Great Barrier Reef

What is your favorite song/artist:

Alan Jackson

Who is your celebrity doppelganger?

Stephanie, from Full House

What phrase do you overuse the most?

I’m not from Kentucky

What were you voted in high school?

Most likely to need a lawyer. No joke!

What is your proudest moment at Location3?

Helping to develop our mobile marketing service offerings

What is your proudest moment in general?

Defending my thesis

Welcome to our first edition of “Meet the Authors” on expertSEM! We know you’re dying to learn more about Location3 Media’s team of bloggers, things you can’t discover by simply Googling their names. So, we’ve conducted intensive interviews with each author and compiled their answers. Some responses are serious, some are silly, some relate to interactive marketing and some are just fun facts about the talent behind the scenes. We hope you enjoy this exclusive peek into our company culture.

First up is Erik Whaley, Director of Local Search Traffic. Erik has been with Location3 for four and a half years. He worked his way up from account manager to senior account manager to director of operations and finally to director. Erik, his wife Emily and their puppy Yogi live just outside of the city in Lakewood, CO. Erik’s blog beat is local search and map listings. Browse through all of his posts.

Where did you grow up?

Rare as it is, I’m a Colorado native. I grew up in Evergreen, CO.

If you could change your job title to anything, what would it be?

Local Online Content Solutions Orchestrator in Charge of Delivery

When no one is looking, I like to:

Play golf.

What are your favorite foods?

Beef Jerky and V8 Juice

As a child, what did you want to be when you grew up?

A veterinarian

What is your preferred search engine and browser?

Google/IE

What is your dream vacation?

Sailing the Greek Isles

What is your favorite song/artist?

The Cure – “Close to Me”

Never have I ever:

Been to Disneyland

What is your favorite book/author?

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything

Who is your celebrity doppelganger?

That guy from Maroon 5 and/or Adrien Brody.

What is your proudest moment at Location3?

Contributing to the growth and expansion of our local marketing division.

What is your proudest moment in general?

Hearing a song I wrote being played on the radio.