I bet you had no idea that the force behind Google’s rapid searching and indexing was a hopped up Librarian frantically leafing through books and journals. We didn’t either, until we found this neat site by Weetabix Foods. Find out what’s Inside Your Search.
~Angie
As a self-proclaimed word nerd, I’m always looking for ways to incorporate grammar and language use into my posts on expertSEM. To do this, I usually have to stretch and morph the interactive marketing topic to fit my semantic agenda. But I’m happy to report that this week’s topic relates to both social media and words. The big news: unfriend was selected by the New Oxford American Dictionary as the Word of the Year.
~AngieYou may have noticed some changes to expertSEM over the past couple months. We’re continually trying to create a better experience and platform for you, our dear readers. That includes simpler navigation, improved image quality and better user experience. This is not a one-time improvement—in the upcoming weeks, months, years we will continue to make changes that will allow you to find information faster, connect to social media networks easier and simply make expertSEM a better blog to visit. Here are some of the recent changes:
~Angie
The CSCA (Common Short Code Administration) maintains a database of all registered and available short codes for mobile campaigns. Moderated by the Cellular Telecommunications & Internet Association (CTIA) and managed by NeuStar; the firm announced recently that there would be a new process for marketer’s requesting and applying for a short code. The change is driven by new implementation of a central database so that all users (be it application provider, aggregator or carrier) can access the same set of information. The intention is also to streamline the process for marketers. A veritable win-win, the new process gives carriers more information and control of the messages being sent to their subscribers; and mobile marketers can reserve short codes earlier and have longer to pay for them. Current mobile marketers should make sure they are aware of the new process when renewing codes.
~Lindsey