We had our Google Ad Words reps in our offices last week for their ‘state of the search industry’ address, which is always interesting and helpful. Google’s client/agency support has always been miles ahead of Yahoo and MSN, but that’s a topic for another day. In Google’s presentation they had a slide illustrating the increase in long tail keyword usage and the huge decrease in one to two word keywords. At first I didn’t think anything of it as it makes sense and is something we have known from our own data for years, but then I remembered a blog I had read the night before from Matt McGee that describes the exact opposite.
~Erik
In a recent study published by InsightExpress, researchers found mobile ad campaigns were five times more effective than online campaigns. This is probably why 97.8 percent of agencies see mobile advertising as a valuable part of the media plan and expect to see increases in mobile budgets across nearly all services, according to Mobile Marketer’s 2010 Mobile Outlook (which can be downloaded here).
~CrystalConsumer Watchdog and the Center for Digital Democracy recently wrote a letter to Jon Leibowitz strongly encouraging the FTC to block Google’s acquisition of AdMob. The letter states that “the proposed deal would substantially lessen competition in the increasingly important mobile advertising market” and that it’s “harmful to consumers, advertisers and application developers, among others.” The letter goes on to cite privacy issues due to the amount of data collected by both parties, potential issues with the release of Google’s smartphone, whereby Google could use info from AdMob to market Android better, and potentially leading to a lack of competition in the mobile space.
~Angie
After revamping several dozen PPC landing pages for one of our clients, Crystal and I have turned our attention to re-creating the pages in the mobile space. While she dives into the actual work, I thought I would take a moment to review some best practices for mobile sites and landing pages.
~Lindsey
Remember coupons? Well, those rectangle pieces of paper that you used to watch your mother cut out of the Sunday paper just got a huge face lift.
~Erik