Free Post-click Optimization Webinar

Written by Angie | July 1st, 2008 |

We’re not the only ones touting the benefits of post-click optimization. The trend is growing and Google is on board too. And why shouldn’t they be—post-click optimization provides a thorough understanding of your website visitors and web design, and how to make the most of both.

~Angie

Newest Google Website Optimizer Authorized Consultants

Written by Angie | May 15th, 2008 |

Google Website Optimizer Authorized ConsultantWho’s feeling optimized? Location3 Media is feeling optimized! Especially since being named a Google Website Optimizer Authorized Consultant (WOAC) this week. WOACs are recognized as being knowledgeable and experienced with Google Website Optimizer (GWO), one of the search giant’s more recent features. GWO is a landing page optimization tool that helps advertisers improve conversion rates by determining the best content and layout for their sites.

~Angie

Google Post-click Optimization Tool Now Out of Beta

Written by Angie | April 17th, 2008 |

Google Website OptimizerYesterday was an exciting day for our creative design team—Google announced that their Website Optimizer tool is now out of beta. Google Website Optimizer (GWO) is an advanced testing tool that allows advertisers to increase conversion rates by determining the best layout, design and content for their landing pages. Our team has been working with the GWO system for about ten months—familiarizing ourselves with the tool, learning how to effectively develop and carry out landing page optimization tests and evaluating results so that we may apply findings to future experiments.

~Angie