Every day I am looking at my search query reports on Google to exclude keywords that seem to cost a filthy fortune and occasionally add a few terms that even I haven’t thought of. Broad matching and bad spelling at least make pouring through these reports a bit of a giggle-fest if I am in a decent mood. Here are a few recent discoveries:
~StephanieWith adCenter to take center stage for account managers when the Yahoo! / Bing search merger becomes a reality, it will be interesting to see if Microsoft will invest the money into both the web and desktop interfaces to make it competitive with AdWords.
~StephanieI bid optimize on the web interface mainly because I can quickly view the average position, average cost per click and the spend for a couple of different date ranges.
~Stephanie
We had our Google Ad Words reps in our offices last week for their ‘state of the search industry’ address, which is always interesting and helpful. Google’s client/agency support has always been miles ahead of Yahoo and MSN, but that’s a topic for another day. In Google’s presentation they had a slide illustrating the increase in long tail keyword usage and the huge decrease in one to two word keywords. At first I didn’t think anything of it as it makes sense and is something we have known from our own data for years, but then I remembered a blog I had read the night before from Matt McGee that describes the exact opposite.
~ErikThe day has finally arrived. In July last year, we first announced the imminent Microsoft and Yahoo! merger. Today, antitrust regulators in the United States and Europe cleared Microsoft to take over Yahoo!’s search business, without any imposing restrictions on the partnership. This MSFT / Yahoo! partnership has been named “Search Alliance”.
~SammieAnnie