The team at Microsoft have been busy working on updating their Desktop application for the MS AdCenter advertising platform in the recent months. If anyone read one of my earlier posts 10 Ways to Make AdCenter Desktop Crash they may have noticed that a few members of the Desktop team commented on it asking me to contact them to follow up on the issues I was having.
~StephanieBecause of how PPC ads are displayed if your ad (Heaven forbid!) is shown outside of positions 1-3 or if the search engine displays most ads to the side, try to avoid copy that wraps from line 1 to line 2. Instead test ads that have 2 stand-alone lines of copy.
~SarahOn a call with our Yahoo reps last week they provided an overview of updates to the “new” Yahoo Search Marketing Desktop which included:
~StephanieAt Google’s ThinkEducation workshop in NYC yesterday, we were asked to hold back our tweets, texts and blogs until the new AdWords Search Funnel reporting was officially announced on Inside AdWords: “AdWords Search Funnels are a set of reports describing the ad click and impression behavior on Google.com that leads up to a conversion.”
~Sarah