New MS AdCenter Desktop Features

Written by Stephanie | July 28th, 2010 |

The team at Microsoft have been busy working on updating their Desktop application for the MS AdCenter advertising platform in the recent months. If anyone read one of my earlier posts 10 Ways to Make AdCenter Desktop Crash they may have noticed that a few members of the Desktop team commented on it asking me to contact them to follow up on the issues I was having.

~Stephanie

PPC Copywriting Tip – Line breaks

Written by Sarah | April 6th, 2010 |

Because of how PPC ads are displayed if your ad (Heaven forbid!) is shown outside of positions 1-3 or if the search engine displays most ads to the side, try to avoid copy that wraps from line 1 to line 2. Instead test ads that have 2 stand-alone lines of copy.

~Sarah

Yahoo Search Marketing Desktop Take 2

Written by Stephanie | April 6th, 2010 |

On a call with our Yahoo reps last week they provided an overview of updates to the “new” Yahoo Search Marketing Desktop which included:

~Stephanie

Interactive Marketing Chat | Paid Search

Written by Angie | March 29th, 2010 |

AdWords Announces Search Funnel Reporting

Written by Sarah | March 24th, 2010 |

At Google’s ThinkEducation workshop in NYC yesterday, we were asked to hold back our tweets, texts and blogs until the new AdWords Search Funnel reporting was officially announced on Inside AdWords“AdWords Search Funnels are a set of reports describing the ad click and impression behavior on Google.com that leads up to a conversion.”

~Sarah