Go to Google.com and type in “thunderbirds bbq denver”. You’ll notice up in the top two position you’ll see results for thunderbirdburgers.com. That’s all fine and dandy, don’t you think. Now look down in position 3 and 4 just below these favorable results and directly above the Google Local Business results for Thunderbirds. You should see results for a blogger’s review of this restaurant on internetgatekeeper.com entitled ”I’m calling Shenanigans on Thunderbirds BBQ.”
~JaredThis morning while optimizing a search campaign on Yahoo based on this weekend’s results, I ran into something extremely common in the SEM industry, the misleading graph. It happens all the time, a graph view is default set to a time period or volume interval that essentially presents the data in a way that doesn’t visually reflect what is actually going on.
~PPC Handy ManI recently discovered quite by accident that Yahoo! Search has changed the way foreign language keywords are treated. Hispanic search marketers like myself, are now able to bid on keywords with accented characters ( é, í, ñ, etc.) uniquely from the plain text variation of the same keyword. The accented keywords were previously filtered by Yahoo! editorial as duplicates of their plain text counterparts.
~SarahThink back, way back, to those dreaded research papers you had to write in high school (or, if you were a huge English nerd like me, those delightful papers you couldn’t wait to write throughout all of high school and college). If you were an upstanding student, you most likely took great pains to ensure your paper followed MLA or APA Style Manual rules. With the rise of online content though, especially blogs, that staunch adherence to proper formatting and citations became null and void.
~AngieWalmart has unveiled a new service to their website, Walmart Classifieds, an aggregator of local deals from websites, such as a Facebook, MySpace, Apartments.com, etc. Walmart Classifieds appears to be a direct competitor to craigslist which is a website full of local classifieds.
~Lorrin
RSS 2.0