expertSEM

**A quick update to this post, a day after I published this we were visited by our Google team and they presented a new content network strategy. It is to only have 2-4 keywords per ad group with many, many ad groups to cover all of your tightly themed keywords. I ran back to my desk to try it out. I am still waiting to see the results, but its pretty much a given that you’ll hear about it from me one way or another.

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I woke up on Saturday morning at 6:40am with an idea for Google to implement into their AdWords interface. Earlier in the week we had been discussing display urls for text ads. Most advanced campaign managers would know that you can replace the “www” in a display url and replace it with basically anything else as long as the main domain is correct. For example www.videosoftware.com can become mp4.videosoftware.com. If a searcher enters a query such as “mp4 video converter” then the “mp4″ portion of the display url will be in bold, just adding an extra pop to the text ad.

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Working with these advertising platforms every day for the past four years means I have come across several things that just generally frustrate me about each one of them. I am not sure if any of their developers will read this blog post but if they do, (hello) I would like to note that this isn’t a tirade, it is meant to be constructive criticism. Even with all my experience I may have just missed some of the functions on the interface, so feel free to leave comments.

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In a prominent SEM blog today, December 29th, 2009, several banners were running for another internet marketing agency (you know who you are!) that read:

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