In our interactive weekly roundup two weeks ago, I included an article from Search Engine Journal that explained why the author believes link building through guest posts is a bad idea. Today, Ann Smarty posted a counter article that explains why link building through guest posts is, in fact, a good idea. I had originally included the blurb in the roundup because, while I didn’t necessarily agree, I thought it was an interesting view and the author provided sufficient reasoning to back up his argument. However, this author was focused on the value of each link in the blog, and not on the bigger-picture value that a well-written, interesting article can provide. Because I’m usually wearing my PR hat (it fits my head much better than the SEO hat), I have to agree with Ann Smarty’s take on this issue. And here’s why:
~AngieThe day has finally arrived. In July last year, we first announced the imminent Microsoft and Yahoo! merger. Today, antitrust regulators in the United States and Europe cleared Microsoft to take over Yahoo!’s search business, without any imposing restrictions on the partnership. This MSFT / Yahoo! partnership has been named “Search Alliance”.
~SammieAnnie
By now, you may have heard. Google is personalizing everyone’s search results. *GASP* Even if you are not logged in! For the average user this might prove useful. Who wouldn’t want to see sites they like at the top of search results? On the flip side, though, search results may start to look very similar despite what users search for.
~CrystalOrganic SEO is like having perfectly imperfect hair – it looks natural but it actually requires a lot of work. Successful organic SEO is results-driven and utilizes social media as a way to drive traffic to your clients’ websites. Because social media is – wait for it – social, you’ll need to cultivate a network of online buddies who will be willing to help you get your clients’ content noticed. Think of each person with an online presence as having a megaphone – some people have louder megaphones than others and therefore the content that they produce and comment on reaches a wider audience. In the marketing industry, we call those folks with the loudest megaphones “Influencers”.
~KateLast week, Tarla wrote an excellent post on how to report your SEO success. Definitely give it a once-over if you haven’t already! For this weeks tip, I wanted to take those tips and push them one step further.
~Crystal