My final session of the day and the conference was “Online Video for Conversions, Engagement and Reach.” When I got to the room about ten minutes early it was already packed, and continued to fill up as the speakers got started. This is obviously a hot topic! The panel was made up of Michael Behrens, VP eMarketing of WebMetro, and two of his clients, Jim Buffington, president of Career Networks Institute (a vocational college) and Philip Krim, founder of Merrick Group (an online retailer offering high-end mattresses through AngelBeds).
~Angie
This topic is very relevant for our clients and for my own internal social media efforts, so I was extremely interested in discovering some innovative ways for measuring social media and placing a value on those initiatives. I’m not convinced that I found any of those new techniques or tools, but I’ll recount some highlights before I provide any opinions.
~Angie
The next session I attended was in the Online Optimization track titled, “Behaviorgraphics: A New Approach to Online & Offline Analytics.” The speaker was Frederick Barber, COO of Directive Corporation. I thought this was an extremely interesting topic, but have to admit that much of it was over my head. When he started really getting into the nitty-gritty of analytics and data aggregations, my eyes glossed over, but I was still able to take some good notes.
~Angie
I arrived in San Diego for DMA09 this morning just moments before the show started. Luckily, our hotel is right next to the conference center. Still, I was glowing after the two minute walk to the center. The wet, buttery sea-level air is too much for this Denver girl. I’ll just have to grin and bear it for the next few days–or just hide out in the air conditioning the whole time, which is my preference.
~Angie
The first boco conference was held this past Friday in Boulder, Colorado. Organized by Andrew Hyde, this conference was being touted as a mini SXSW. While I have never been to SXSW and, therefore, cannot make an accurate correlation, I see great potential in boco. With all the amazing and brilliant talent on the Front Range, there is no doubt in my mind that this could be huge.
~Angie