expertSEM

We touched down in San Antonio and booked it to the convention center so that we didn’t miss the session, “How to Increase Online Visibility and Drive Traffic at No Cost.” Erik was involved in the development of this session’s content. He spoke with Moderator Philip St. Jacques and provided some background and tips on how franchises can manage local map listings. You’ll be happy to know that we made it to the session in plenty of time! The panelists were senior-level franchisors, offering real-life experiences and tips on developing online franchise marketing programs.

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So last night before heading to bed I logged on to Facebook, an all too common occurrence with me. Lo and behold, what’s this, a new homepage design?! It seems like just yesterday we were all in a flurry over the last homepage redesign that we thought ended our relationship with Facebook as we knew it. Of course we all adjusted and can hardly remember what it was like before and why we were so mad about it. However with this new redesign I am seeing more of the positives rather than the negatives. First off, my favorite reason for visiting Facebook is to see the pictures posted by all my “friends”.  Now when you sort your feed by photos, there is a much more efficient use of space, showing around 24 photos above the fold rather than the maybe 5 you would see before.

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Although an advanced tactic, it’s no secret that a business can add their Facebook and Twitter pages to their Google Maps Places Page, but as of yesterday Google is now hyper linking these sites. Previously, Google would display these as a plain text URL and a searcher would have to copy and paste that URL into a browser, which would obviously never happen. Now, a new page is opened when each link is clicked.

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Just because Twitter only permits a limited number of characters doesn’t mean that you can’t share larger documents with your tweeting brethren. TwitDoc allows you to upload a variety of different file types—Word, Excel, PPT, PDF, PS, Open Office and text—and dole out to your followers through a shortened URL. Files sizes can be up to 15 MB maximum. Additionally, you can upload and share graphics and photos up to 10 MB and videos up to 25 MB.

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