Google Analytics Annotations are Finally Here…Sorta
At the top of my GA wish list has always been annotations – a place to document changes and make notes. Well, Google answered that wish in early December by including annotations, allowing you to place a quick note when you click on an actual date. This feature was not automatically available to the public; however, earlier this week we spotted it in our accounts. Some accounts had it and some didn’t, so we did some research to figure out why. Here is our conclusion:
~Lorrin- » Continue reading or Comments (2)
Tracking Time – Tip of the Week
As a company, we have been experiencing exponential growth across all of our departments over the past year. With that growth comes a need to effectively manage projects, resources, and of course, people’s time. Regardless of where your company falls on the size spectrum, the need to allocate time and budgets to projects are a necessity. We tried a few time tracking solutions before finally landing on Harvest.
~Crystal- » Continue reading or Comments (1)
PPC Tip of the Week: Stay up to date
I’m facing the upcoming renewal test for my Google AdWords Professional (GAP) certification along with a new campaign with aggressive performance goals. Both are reminding me of the importance of staying up to date on my knowledge of the platforms I use to do my job – the search engines. Quite simply, knowing them better helps me do my job better.
~Sarah- » Continue reading or Comments (1)
Why Incorporate Mobile Marketing as a Business Strategy
With the growth of Twitter, fancy URL’s for your Facebook profiles, and new social networking opportunities appearing daily, it is clear that social media is all the rage. However, don’t let Twitter and Facebook cloud your judgment. The other white meat of marketing is on the rise – and now is the perfect time to jump on the mobile bandwagon. SMS (short-message-service) campaigns allow you to take all your marketing efforts to a new level and to a device that is constantly at the consumers side.
~Crystal- » Continue reading or Comments (1)