expertSEM

It is imperative to utilize Web Analytics to make informed, actionable decisions on adjustments to your site to increase conversions. A great tool recently added to Google Analytics is the option to add annotations. This enables you to make notes of changes you have made to the site within the Google Analytics interface, so you can easily see what and when those changes were implemented, so when analyzing the impact of them you can quickly pinpoint which change(s) were effective. For those of you not using this feature I would suggest you jump on the wagon, it’s extremely useful.

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At the top of my GA wish list has always been annotations – a place to document changes and make notes. Well, Google answered that wish in early December by including annotations, allowing you to place a quick note when you click on an actual date. This feature was not automatically available to the public; however, earlier this week we spotted it in our accounts. Some accounts had it and some didn’t, so we did some research to figure out why. Here is our conclusion:

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Like the majority of people everywhere, I hate filling out long forms riddled with seemingly useless fields. Like a small minority of people, I hope and dream of the day when website creators will come to their senses and create smaller forms. To help make this day come true, I did some research and learned, through some extra Google Analytics work, webmasters can install code and to determine where people left the form. All that needs to be added to the form field is a virtual pageview. By determining where people leave the form, you can eliminate fields that people are loathe to complete, thus shortening the form and increasing conversions.

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