What the Web Analytics Packages Don’t Tell You

Written by SammieAnnie | July 15th, 2008 |

I have been working with a client over the past couple of months trying to resolve an issue regarding a discrepancy between their web analytics package and the clicks we are charging them from a Tier B engine. The Tier B campaign is setup in the analytics package to report via individual tracking codes so we can monitor unique visitors, page views per visitor, average time on site and also referring URLs to ensure no adult traffic is creeping in (a possibility on Tier B engines specifically).

~SammieAnnie

Web Analytics Data: How to Evaluate and Benefit from It

Written by Angie | July 7th, 2008 |

DataSearch marketing is popular due to its measurability and rapid delivery of performance metrics. It’s all about that enterprising, yet mostly inept Goonie—Data. Whether you are simply analyzing data from each engine individually or using sophisticated software that combines it all, you can view real-time stats on the performance of your campaign and make changes accordingly. With the current economic instability, business owners must justify every penny spent on marketing, making search a beacon of opportunity.

~Angie

Another Web Analytics Recognition

Written by Angie | June 19th, 2008 |

Web Analtyics AssociationIn addition to being a ClickTracks Certified Analytics Professional, Samantha Bedford has received recognition from the Web Analytics Association (WAA) for completing an advanced training program, earning a WAA-UBC Award of Achievement in Web Analytics.

~Angie

Official Web Analytics Experts: Bedford Completes ClickTracks Certification Course

Written by Angie | April 28th, 2008 |

Web Analytics CertifiedWe’ve boasted our mastery of web analytics for some time and now have the certification to back up our claim! This past weekend, Location3 Media Vice President Samantha Bedford completed the ClickTracks training course and is now a Certified Analytics Professional.

~Angie