expertSEM

At the top of my GA wish list has always been annotations – a place to document changes and make notes. Well, Google answered that wish in early December by including annotations, allowing you to place a quick note when you click on an actual date. This feature was not automatically available to the public; however, earlier this week we spotted it in our accounts. Some accounts had it and some didn’t, so we did some research to figure out why. Here is our conclusion:

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Like the majority of people everywhere, I hate filling out long forms riddled with seemingly useless fields. Like a small minority of people, I hope and dream of the day when website creators will come to their senses and create smaller forms. To help make this day come true, I did some research and learned, through some extra Google Analytics work, webmasters can install code and to determine where people left the form. All that needs to be added to the form field is a virtual pageview. By determining where people leave the form, you can eliminate fields that people are loathe to complete, thus shortening the form and increasing conversions.

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Drinking the Google Kool Aid

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As I was updating my smart phone advanced segment the other day I was surprised to find that my client was also getting traffic from two new breeds of internet browsing tools. The first, the game console. Of course! Playstations and Wiis can be a substitute for computers. The second, the portable music player such as the Sony X1000 Walkman, has internet browsing capabilities. I immediately rushed into my advanced segment edit area and started creating. I needed to know how this traffic was performing! The results ladies and gentlemen, were neat.

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