Mobile Web Best Practices

Written by Lindsey | December 23rd, 2009 |
Mobile Web Best Practices

After revamping several dozen PPC landing pages for one of our clients, Crystal and I have turned our attention to re-creating the pages in the mobile space. While she dives into the actual work, I thought I would take a moment to review some best practices for mobile sites and landing pages.

~Lindsey

Fundamental Flaw of Web Design Firms

Written by Angie | December 4th, 2007 |

Are you thinking of redesigning your website? Or do you currently not have a website (*gasp*) but realize the importance and would like to develop one? With some million websites out there and approximately ­­­­1.08 billion people world-wide on the Internet (according to the Computer Industry Almanac, and that was in 2005, so it is most definitely much higher now), establishing an online presence is a no-brainer in today’s economy. But competition is fierce and Internet users are finicky. If your site isn’t easy to navigate or doesn’t have the certain finesse to set it apart from the millions of others, users will quickly abandon your site and take their business elsewhere.

~Angie

Appalling Appeal: Why people love ugly websites

Written by Angie | August 7th, 2007 |

Recently, our creative design team—graphic designer, SEO technician and copywriter—were charged with redeveloping a few websites. We have a series of similarly-themed pages, each with a slightly different layout. Some were converting exceptionally well, while others were not doing so hot. We all had our theories as to why some performed poorly—one index page broke the above-the-fold rule, one offered fewer paths to conversion and one was aesthetically pleasing.

~Angie